Women Like Me – Daniella – Producer at KTLA

She might not be a news anchor but she’s the lady who makes it all happen over at KTLA. Check out my interview with segment producer, Daniella.


B: How did you get started in news?

D: I had an internship at a local news station in San Diego, KUSI, and that turned into a job for me.

B: So how did you get your current job at KTLA?

D: News is kind of a gypsy business. People you work with at one station know people at another station. I started at Channel 9, and then my producer from that station actually ended up becoming a manager at Fox 5 San Diego, and he asked me, “Hey, if you want to come over here, we’ll pay you more.” So then I went over to Fox 5. I worked there for about two years as a writer, but they also trained me to produce at that station.

After that, my now-husband got a job at KTLA. I wasn’t going to live in San Diego without him so I quit. But fortunately for me, one of my directors is actually very close with the executive producer at KTLA. He put in a good word for me, I got an interview, and then I got hired — I got hired as a per diem writer who could produce. But eventually, I started producing more than I wrote, and a weekend position became available, and now I am the weekend producer.

B: So your current position — what is the best part about your job or your favorite thing that you do everyday?

D: I would have to say it’s a constant challenge. No day is ever exactly the same, and it’s very high-paced.

B: So what’s the craziest thing that’s ever happened during a taping or with a guest?

D: One time, we had a Victoria’s Secret model on as a guest, and I don’t think she realized it, but there are cameras in the green room, and they were on and she decided to use the room as a dressing room. No one told her, so she probably still doesn’t realize what happened. Stuff like that happens all the time. This is a crazy business. You don’t deal with the most sane people.

B: Did you always want to work in news?

D: From high school on, I knew that I wanted to work in news. I didn’t necessarily think I was going to be a producer — I don’t even think that entered my mind at all, but it’s kinda what I fell into.


B: Where do you see your career in ten years?

D: I really like producing. Maybe in ten years, I’d be into more of a manager position. I’ve been so caught up in the day-to-day stress that I haven’t looked out that far yet

B: What’s some advice you would give to a young woman who’s interested in broadcast journalism or, even more specifically, producing?

D: Get an internship and explicitly state that you want to be a producer. If you say that, it’s basically a guaranteed job. Hardly anybody wants to produce. Most people interested in journalism, when they get an internship, they want to be a reporter or they think they’re gonna be an anchor right off the bat. It’s much harder to land those jobs. Great producers are hard to come by. And be ready to work your butt off with no thanks, but it’ll pay off in the end.