Are Email Subscriptions Worth It?

Before even clicking the email app icon to check my email each morning, I can guarantee that at least 75% of the new emails will be deleted without being opened. These are mostly emails from various companies offering discounts and flash sales that require me to “ACT NOW!”

My husband always makes fun of me when he sees just how many I go through and delete each morning because somehow I just don’t have the time to unsubscribe to the umpteen that truly aren’t worth receiving. Over the years I’ve  learned which companies really do offer great discounts through their emails, and which ones to delete without even looking twice. In the name of brevity, here are just a few, but I’m considering making this a series. What do you think?

Worth It

1. Bath and Body Works – In high school, Bath and Body Works’ body sprays were my go-to fragrances of choice. Since graduating college, I like to think my tastes in that department have matured, at least a little. But, as a candle fanatic and overall house scent enthusiast, I always open this company’s emails. Just last week I hopped on a $3 Wallflower sale, as well as 50% off their “sleep” pillow mist line. Plus, they usually offer free shipping with those sales. Definitely worth it when you consider that their 3-wick candles are usually $22.50.

2. Tilly’s – If you’re into that SoCal style — crop tops, screens t-shirts and various surf style brands — Tilly’s is the place for you! Surf brands tend to be on the pricey side. While there is a brick and mortar store a few miles from my house, I rarely go in. There are better deals online! Plus, last week they had an online-only flash sale that offered an extra 50% off!

Not Worth It

1. HauteLook – If you aren’t familiar with this online retailer, each day at 8 a.m. Pacific, you can shop new sales events featuring well known name brands in women’s and men’s fashion and accessories, beauty, kids’ apparel and toys, and home décor at up to 75% off. While I have scored some pretty good deals on this site, their emails just show you what’s on the site; they rarely offer extra discounts.

2. One King’s Lane – While I LOVE looking at all of the gorgeous home decor delicacies this retailer offers, they don’t offer any further discounts through their emails. To be honest, I’ve never actually bought anything from them before! It’s one of those stores that I know will be at the top of the list when I’ve become a millionaire and have an endless budget to furnish my dream house. Gotta dream, right?

So what do you think?  Is a new email sales series worth clicking into?